Privacy Policy

1. Information We Collect

Information you provide – When you use our Service, we may collect your device ID and certain device information. When you sign up for a Yoga Alchemy account, we ask you for personal information such as your name, e-mail address, telephone number, and account password, as well as your gender. At the time you register as a member, begin an introductory access period, or make a purchase, we request payment card or other payment account information which we retain in encrypted form on secure servers. We combine the information you submit under your account with information from other Yoga Alchemy services or third parties, such as Facebook and Google, in order to provide you with a better experience and to improve the quality of our Service.

We make your profile available to other users according to the privacy settings you set for yourself as part of your profile. Your username will be identified to us and to any recipient of messages you send through the Service.

We use your name, telephone number, e-mail address, and other information to inform you of new product releases, service notifications, events, and to solicit your feedback and input. We also use your information (including telephone number), or a portion thereof, to send you marketing materials and/or Yoga Alchemy newsletters or other information Yoga Alchemy thinks you would be interested in, unless you notify Yoga Alchemy that you do not wish to receive such materials. Please contact us using the information in the Contact section below to request that you not be sent any or all of such information or to opt-out of any email, SMS or text messages you receive from Yoga Alchemy to stop receive future marketing emails.

Yoga Alchemy cookies – When you visit Yoga Alchemy, we send one or more cookies – a small file containing a string of characters – to your computer that uniquely identifies your browser. We use cookies to improve the quality of our Service by storing user preferences and tracking user trends. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Yoga Alchemy features and services will not function properly if your cookies are disabled. Cookies collect the date and time of your visit, your registration information, and other technical information.

Yoga Alchemy uses persistent cookies. This means that the cookie stays on your hard drive until you delete it. You can delete our cookie at any time by following the instructions contained in your browser’s help file, or by contacting the company providing your browser’s technical support. Yoga Alchemy does not use cookies to store information such as credit card numbers, telephone numbers, or any other sensitive information.

Yoga Alchemy uses cookies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit our website, and for other purposes.

Activity Information – In order to provide the best possible service and to allow us to make certain internal reports and make recommendations, we collect aggregate information about the use of the Service, including information about users accessing the Website such as internet protocol addresses, browser type, browser language, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your visit, and other technical information.

IP Address – An Internet Protocol (IP) address is a number that’s automatically assigned to your computer whenever you’re surfing the Web. We retain your IP address in order to help us diagnose problems with our servers, to administer our website, to help identify you, to gather broad anonymous demographic and location information (such as the number of visitors from a geographic area), to enforce compliance with the Website terms and conditions, or otherwise in order to protect our services, sites, customers, or others.

Log information – When you use the Service, our servers automatically record information that your browser sends whenever you visit a website. These server logs include information such as your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that uniquely identify your browser.

User communications – When you send email or other communication to Yoga Alchemy, we retain those communications in order to process your inquiries, respond to your requests, and improve our services.

Affiliated sites – We offer some of our Services in connection with other websites. Personal information that you provide to those websites is sent to Yoga Alchemy in order to deliver the Service. We process such information in accordance with this Policy. The affiliated websites have different privacy practices, and we encourage you to read their privacy policies.

Links – Yoga Alchemy presents links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our website.

2. Information Use and Sharing

We use your personal information for the purposes described in this Policy and/or any privacy notice provided for specific Services. Such purposes include, but are not limited to:

• Providing our Services to users, including the display of customized content and advertising.
• Sharing information to our business partners who perform core services (such as hosting, billing, data storage, security, and reporting services) related to the operation of the Service.
• Collecting and processing information about your actual location to provide location-aware products, services, and other content.
• Verifying your identity.
• Following up with transactions or inquiries initiated on the Website, the application, or via email.
• Auditing, research and analysis in order to maintain, protect, and improve our Services.
• Ensuring the technical functioning of our network; and
• Developing new Services.

We may provide information to our subsidiaries, affiliated companies, and other trusted third parties or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such personal information based on our instructions and in compliance with the appropriate confidentiality and security measures.

We also may disclose personal information: (i) if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on Yoga Alchemy or its subsidiaries, or affiliates, (2) protect and defend the rights or property of Yoga Alchemy or the users of the Website, or (3) act under exigent circumstances to protect the safety of the public or users of the Website; (ii) in connection with a partial or total sale of stock or assets, merger, or any other change of control transaction, including in bankruptcy; or (iii) when we have your consent to do so.

We do not use automatic decision-making or engage in profiling that produces legal effects or similarly significant effects.

We may share technical or personal information that has been anonymized or aggregated without limitation.

3. Your Choices

When you sign up for the Service, we ask you to provide personal information. If we use this information in a manner different than those described in this Policy and/or in the specific service notices, then we will ask for your consent prior to such use. If you no longer wish to receive email notifications from Yoga Alchemy, please let us know by contacting us. Please specify which notifications you no longer wish to receive and provide your exact name, email address and/or physical address so that we can do our best to ensure that you stop receiving the notifications that you no longer wish to receive. Please note that you will continue to receive communications related to our transaction(s) and relationship with you.

If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, and you decline, Yoga Alchemy may not be able to provide its Service to you.

We may partner with third-party ad networks and other ad serving providers (“Advertising Providers”) that serve ads on our behalf and others’ on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Website and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

Yoga Alchemy adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. You can visit www.aboutads.info or www.youradchoices.com/AppChoices to learn more about interest-based advertising and how to opt out of this advertising by companies participating in the DAA self-regulatory program. If you delete your cookies, reset your device advertising identifier, or use a different browser or mobile device, you will need to renew your opt-out choices. You may also be able to limit data collection for advertising purposes using tools available on your device. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Even if you opt out, Advertising Providers may continue to collect data for other purposes, including analytics and other operational purposes.

We may also work with third parties that collect data about your use of the Website and other sites or apps over time for non-advertising purposes. For example, Yoga Alchemy uses Google Analytics and other third-party services to improve the performance of the Website and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our website, visit www.google.com/policies/privacy/partners/ , and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout/ .

When you use the Service, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we in some cases decline to process requests in certain circumstances. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

4. Data Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal information.

We restrict access to personal information to Yoga Alchemy employees, contractors, and agents who need to know that information in order to operate, develop, or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

However, please note that no data transmission over the Internet can be guaranteed to be 100% secure, so while Yoga Alchemy strives to protect your information, Yoga Alchemy cannot ensure or warrant the security of any information that you voluntarily give to Yoga Alchemy.

5. Website Areas Beyond Yoga Alchemy’s Control

Yoga Alchemy may choose various third-party websites to link to, link from, and frame within, the Website. Yoga Alchemy also may participate in co-branding and other relationships to offer e-commerce and other services and features to its users. However, even if the third party is affiliated with Yoga Alchemy, we have no control over these linked sites, each of which has separate privacy and data collection practices independent of Yoga Alchemy. We have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please make sure you are comfortable with the privacy practices of every site you visit before providing the site with your personal information. These linked sites are only for your convenience, and you therefore access them at your own risk.

We also may make chat rooms, forums, and message boards available to you through the Services. Please remember that we cannot control the information that is shared by members and that anything you voluntarily provide in any public area of the Internet will be publicly available to other visitors on that website and potentially to other third parties. Thus, please note that you should always exercise caution when deciding to publicly disclose any of your personal information in these and similar areas.

6. International Visitors

This section applies to those that visit our Website or use our Service from the European Economic Area, the United Kingdom, and Switzerland.

Yoga Alchemy processes personal information with your consent (e.g., when you agree that Yoga Alchemy may place cookies, or when Yoga Alchemy processes personal information submitted for specified purposes). On other occasions, Yoga Alchemy may process personal information when it needs to do this to fulfil a contract (for example, for billing purposes) or where required to do so by law.

If necessary, Yoga Alchemy may also process personal information when it is in Yoga Alchemy’s legitimate interests to do this (e.g., for customer service or fraud detection) and when these interests are not overridden by your data protection rights. If you wish to exercise the right to withdraw consent, please contact us. See the “Contact” section below for contact information.

Please be aware that the personal information we collect may be transferred to and maintained on servers or databases located outside your state, province, country, or other jurisdiction, where the privacy laws may not be as protective as those in your location. If you are located outside of the United States, please be advised that we process and store personal information in the United States and your consent to this privacy notice represents your agreement to this processing and storage.

You have a right to the following:

• To request access to the personal information we hold about you.
• To request that we rectify or erase your personal information.
• To request that we restrict or block the processing of your personal information.
• Under certain circumstances, to receive personal information about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal information directly to another, i.e., a right to data portability; and
• Where we previously obtained your consent, to withdraw consent to processing your personal information.

To exercise these rights, see the “Contact” section below. Please be aware that Yoga Alchemy may be unable to provide these rights to you under certain circumstances, such as if we are legally prevented from doing so. Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

We will process and store your personal information only for the period necessary to achieve the purpose of the storage, or as permitted by law. We will retain and use your personal information to the extent necessary to enforce our agreements. The criteria used to determine the period of storage of personal information is the respective statutory retention period or six years in the case of contracts. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of a contract or the initiation of a contract or for other lawful purposes.

7. Nevada Privacy Rights

Under Nevada law, Nevada residents may submit a request directing us not to make certain disclosures of personal information we maintain about them.

To exercise this right, please contact us:

By email at info@yogaalchemy.com .

8. California Privacy Rights

This section contains disclosures required by the California Consumer Privacy Act (“CCPA”) and applies only to “personal information” that is subject to the CCPA. Users with disabilities may access this notice by e-mailing Yoga Alchemy at info@yogaalchemy.com to receive an alternative format.

Why We Collect, Use, and Share California Information – We use and disclose the personal information we collect for our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, without limitation:

Our commercial purposes, including advertising and marketing. Our business purposes as identified in the CCPA, which include:

• Auditing related to our interactions with you.
• Legal compliance.
• Detecting and protecting against security incidents, fraud, and illegal activity.
• Debugging.
• Performing services such as account servicing, processing orders and payments, and analytics.
• Internal research for technological improvement.
• Internal operations.
• Activities to maintain and improve our services; and
• Other one-time uses.

Your Rights Regarding Personal Information – California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

• The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information.
• The right to request that we delete the personal information we have collected from you or maintain about you.
• The right to opt out of our sale(s) of your personal information. Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales; and
• The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

To exercise any of the above rights, please contact Yoga Alchemy using the following information and submit the required verifying information, as further described below:

By email at info@yogaalchemy.com

Verification Process and Required Information – Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum your name and e-mail address.

Authorized Agent – You may designate an authorized agent to make a CCPA request on your behalf by e-mailing info@yogaalchemy.com from your Yoga Alchemy registered e-mail address a notarized affidavit of identity and signed request that includes the full name, phone number and e-mail address of such an agent.

Minors’ Right to opt In – The service is not intended for the use of minors, nor do We sell the personal information of minors under eighteen (18) years of age.

9. Enforcement

Yoga Alchemy regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or Yoga Alchemy’s treatment of personal information by contacting us using the information in the Contact section below.

When we receive formal written complaints at this address, it is Yoga Alchemy’s policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal information that cannot be resolved between Yoga Alchemy and an individual.

10. Direct Marketing

We may send marketing communications for purposes disclosed to you (including as specified herein) and, where required by applicable law, with your consent. You can unsubscribe from direct marketing at any time by contacting us directly. We will process your request within a reasonable time after receipt, in accordance with the applicable laws. Unsubscribe options are provided in electronic marketing communications as required by applicable law.

Email, SMS, and Telephone. You can unsubscribe from email communications at any time. To stop receiving our promotional emails, follow the unsubscribe instructions in the email messages you receive from us or contact us info@yogaalchemy.com . We will process your request as soon as possible after receiving it, in accordance with applicable laws. Please note that you will still receive transaction-related emails regarding products or services you have requested. Additionally, we may send you certain non-promotional communications regarding Yoga Alchemy and our services, and to the extent allowed by law, you will not be able to opt out of those communications (such as communications about updates to our Terms or this Privacy Policy).

If you opt in, you will receive text messages from Yoga Alchemy. These text messages, called “SMS Programs” are promotional marketing messages, such as information about Yoga Alchemy’s future products and services and non-promotional, such as failed subscription payments, and other alerts related to your subscription or purchases. To opt out of receiving text messages, text STOP to the number from which you received the message. We will send you a final message to confirm your unsubscribe request, and we will process it within a reasonable timeframe according to applicable laws.

If you encounter any issues with text messages from Yoga Alchemy, text HELP to the referenced number or email our customer support team at info@yogaalchemy.com . Carriers are not responsible for delayed or undelivered messages. Message frequency may vary, and message and data rates may apply. We adhere to “do-not-call” and “do-not-mail” lists as required by law. We handle requests to be placed on do-not-mail, do-not-phone, and do-not-contact lists within the legally mandated timeframes.

Push Notifications. If you opt in on your device, Yoga Alchemy may occasionally send you push notifications through our Apps, providing updates, achievements, and other notices that may be of interest to you. You can opt out of receiving these types of communications at any time by adjusting the settings on your device.

11. Users Under 18

Yoga Alchemy’s content is not directed at users under eighteen (18) years of age, and if you provide information about yourself as a user of Yoga Alchemy, you are representing that you are at least eighteen (18) years of age. We do not knowingly collect personal information from anyone under eighteen (18) years of age, but if we do become aware of having collected personal information from a user who is younger than eighteen (18) years of age, we will remove such information from our files.

12. Changes To This Policy

This Policy may be amended from time to time. You should visit this page periodically to review any changes to the Policy. If we believe that the changes are material, Yoga Alchemy will let you know by doing one (or more) of the following: (i) posting the changes on or through the Website or Service, or (ii) sending you an email or message about the changes.

13. Yoga Alchemy Terms and Conditions of Use

A complete statement of our Terms and Conditions of Use can be found here. Yoga Alchemy’s Terms and Conditions of Use are expressly incorporated into this Policy by this reference.

14. Contact

If you have any questions, comments, or concerns about this privacy policy, please contact us, in our role as data controller, at:

info@yogaalchemy.com

For visitors from the European Economic Area, the United Kingdom, and Switzerland, to contact our privacy team, please contact:

info@yogaalchemy.com